Sales funnels are the key to having a successful website. Successful websites take a lot of work to create. You may just want to throw up a few pages or products and hope customers come to you and make a purchase. Setting up your website this way can work, but it is not the best way to do it. To really drive viewers to make a purchase, sign up for an email, or do any other goal, you want to have a sales funnel. To put in simple terms, a sales funnel is just a series of steps you want the viewers of your website to take that will raise the chance of them completing your goal. With a sales funnel you can find areas in your site that cause viewers to exit so that you know what part of your site you need to work on improving. Combining sales funnels with multivariate testing will give you amazing results.