Once you have a website, good keywords, and pages that are optimized, the next step is to get backlinks. Backlinks are just links from other sites to your site. Google views backlinks as votes from websites that your site is a good one. This is one of the most important parts for ranking high in search engine results. Not all backlinks are created equal however. Some backlinks can hurt your site more than help. If you buy backlinks from people who use spam techniques, your site can be removed from Google completely. This is why it is so important to get high quality backlinks from a company that knows what they are doing like us.